Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. It is now a …

It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Take a look at which sites …

For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular) you are. These keywords are designed to users in a specific geographical area. Anyone who can go to google and type in keyword research will find very many tools that mixed …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Google …

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. This simple method usually gets my list down to about thirty keywords or so. Blogs can bite! To include local SEO is now essential.

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Employees should not be writing reviews, ever. These algorithms ignore whitespace. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to …

It remains informative and retains its original quality. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Mobile SEO is - just like regular SEO - all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless …

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Unlike TV advertising and other large-scale marketing campaigns, companies …