As these channels grow increasingly crowded, you'll need to put more effort into thoroughly understanding your buyers, hyper-personalized communications, and more targeted marketing campaigns. Hreflang is a simple HTML attribute, but it can be difficult to get to grips with. I asked where I could find SEO Consultant but no-one …

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

This can be difficult because you always have to stay on top of changes being made within the industry. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search …

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget. Choose the right keywords - limit yourself to around 5 to start with - and …

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. It's important to have your keywords in titles, URLs, subheadings and body text. Ensure that you do not …