Advertisers can track the length of ad exposure in an online game. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and …

In some instances, computer simulations can be developed to model the relationship between advertising or promotional expenditures with sales and profits. There's a sharp dividing line between SEOs who believe social doesn't count toward search relevance and those who do. you just have to convince them that you are the …

Three search algorithms are there - On-site, Off-site, and Whole-site algorithms. If it does not already exist, thin content is easy enough to prevent. A few days after the migration, you can safely increase the TTL of the site's DNS records. The higher a brand rates on attributes that are important …

Effective communication forms the basis for a solid and successful marketing program. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Deciding who will design your site is a strategic marketing decision. Maslow's Triangle is another way …

When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. It can be a great idea …

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Unlike TV advertising and other large-scale marketing campaigns, companies …