Start simple, but don't forget ROI

When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of …

more ...

Takeaway tips for forums

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

more ...

The meta keywords tag is not a ranking consideration

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. It can be a great idea …

more ...

Things about keywords you have to experience yourself

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Unlike TV advertising and other large-scale marketing campaigns, companies …

more ...