Quality over quantity when it comes to quality

Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. The lack …

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Tell me more about SEM

Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Now, this is an important issue to be …

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Ridiculous rules about link building

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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Winning marketing strategies for conversion rates

Some types of content have a built-in expectation of frequency that you should adhere to. Plenty of information, and in the end, you only go through the most relevant. However, you don't have to do it all at the same time - pick your top level pages, your most viewed pages …

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Proof That bounce rates Is Exactly What You Are Looking For

However, an effective call to action doesn't necessarily entail asking for an immediate purchase decision. Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. Schema.org is a code protocol developed jointly by the world's top search engines. It's created to …

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Things your competitors know about gateway sites

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but …

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Product Positioning Approaches

When you enter a description for your web page it will show up under the website title in the Google search engine results listing. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Tens of thousands of …

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Add valuable insight to your content

In case the website is not in the search engine's index, then users won't be able to find it using the search engine. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. Very similar content can be …

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Things your competitors know about backlinks

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. When writing …

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The best advice I've listened to about onsite SEO

Media service companies negotiate and purchase media packages (called media buys) for companies. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Although web spiders do their best to obtain as many documents as possible …

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A focus on link bait to benefit search engine placement

The right image sends a clear message about the unique nature of an organization and its products. Technically speaking, it is possible to design sites on either platform with the same functionality. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot …

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Bucket brigades based on doorway sites

leading to more views, higher conversion rates and finally increased profit. Quick acceptance of failure is what keeps a web marketing program profitable. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your …

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Create a search marketing strategy based on ROI

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. You need to select the one that's the best fit for your business. Widely regarded as the next step …

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Experimenting with new tactics can help improve user-experience

This was known as spamming. It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your online business. If you are not currently tracking your website, you should implement those two programs right away. Rather than focus on obtaining followers, it is better …

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Find out more about LSI

How these sites link to mine is defined as my site's link profile - a significant factor in Google's off-page ranking algorithm. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful …

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Find out more about conversion rates

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget. Choose the right keywords - limit yourself to around 5 to start with - and …

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High intrusion value of SEO content

It remains informative and retains its original quality. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Mobile SEO is - just like regular SEO - all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless …

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How to learn about quality in a few hours

Further to this, Google says that page descriptions are not a ranking factor. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. As a general rule, a high bounce rate reflects thin content. It is not known how many users out there use …

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How to survive your first encounter with reporting

However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards. You can slide in some first person (our or we, especially in sentences like Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent …

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Identify your SEO keywords

Google makes it really hard. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Quality image reengineering …

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Interesting facts I bet you never knew about html

Successful brands possess two characteristics: the top of mind and the consumer's top choice. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without …

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Listen to your customers. They will tell you all about splogs

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. It's important to have your keywords in titles, URLs, subheadings and body text. Ensure that you do not …

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Make search queries a priority

Advertisers can track the length of ad exposure in an online game. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and …

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More importance is given to organic links

In some instances, computer simulations can be developed to model the relationship between advertising or promotional expenditures with sales and profits. There's a sharp dividing line between SEOs who believe social doesn't count toward search relevance and those who do. you just have to convince them that you are the …

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Online marketing changes quickly when it comes to rankings

Three search algorithms are there - On-site, Off-site, and Whole-site algorithms. If it does not already exist, thin content is easy enough to prevent. A few days after the migration, you can safely increase the TTL of the site's DNS records. The higher a brand rates on attributes that are important …

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Reasons that people rely on analysis

Effective communication forms the basis for a solid and successful marketing program. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Deciding who will design your site is a strategic marketing decision. Maslow's Triangle is another way …

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Start simple, but don't forget ROI

When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of …

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Takeaway tips for forums

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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The meta keywords tag is not a ranking consideration

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. It can be a great idea …

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Things about keywords you have to experience yourself

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Unlike TV advertising and other large-scale marketing campaigns, companies …

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