Not using proper folder structures versus reindexing requests

Occasionally, you'll have to double check to ensure no duplicate pages have emerged, but for the most part, once you apply a one-time standard protocol for your URL creation, you'll be in good shape for the foreseeable future of your SEO campaign.im By now, everyone in the online marketing …

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Tell me more about inbound links

Submitting an XML Sitemap At the same time, we get sent a lot of websites that appear to have taken the `content = ranking' motto to the extreme, featuring an impenetrable wall of text in borderline invisible font size, explaining the same thing in 15 different ways using every keyword imaginable …

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A measure of quality based on noarchive

They're also bad for Google because they make it harder to determine trustworthiness on an accurate basis. This works both for company brand names and branded names of individual products. Book in for a Lucy Hall signature service that combines cutting-edge style with everyday wearability. Yes, Vegan UK and feel …

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How we improved our mobile search in two days

Your target audience needs to understand the topic and be able to put it into practice. Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Traveling in close quarters and spending time with those who are most important to you …

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Short Story: The truth about dynamic pages

While you can still build a profitable organic presence in Google, you'll need to get creative. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With …

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Analyse your existing social media

Thinking. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you've written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. Experience freedom from glasses by having laser …

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Assessing historical progress and how you've been helped by analytics

Over-optimizing your website and offsite strategies can ultimately lead to poor SEO, which can compromise any increase in rank you might experience and result in hundreds of lost leads. By spinning, I am not advocating the use of article spinning software that spits out low-quality spun content. If you're looking …

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Make sure you know exactly what you're doing with content

Customers must understand the essence of a business along with the benefits of its goods and services. So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and …

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Digital experiments: Channel testing and javascript

What is the challenge in creating an engaging website? For one, humans have short attention spans. We easily get dstracted nd tend to ignore the information around us (which, let's be honest, s a necessary defense mechanism in our digital age). It's much more about the quality of prospects you …

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Provide an analysis section to help with splogs

It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Take a look at which sites …

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Can a techie truly understand long tail search

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. URL rewriting can be implemented either with ISAPI filters at the IIS Web server level, or …

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Learning about widgets

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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What you should have asked your teachers about content

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Content curation is a very good content marketing tactic. There are also tools to …

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Tactics around duplication

In this connection, it should be important to remember what all a search engine can crawl: Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. Authority sites are websites that are known by the industry to offer 'quality' content - such …

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Tell search engines what to index and what not to

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major …

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Combine responsive design and plugins for Supercharged SEO

Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches …

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Ridiculous rules about link building

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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Create a search marketing strategy based on ROI

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. You need to select the one that's the best fit for your business. Widely regarded as the next step …

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