Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can …

User intent or query intent is what the user wanted when he/she typed their search terms into a search engine. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). The good old black green screen is still the best way …

A large company may not be suitable for a small business because they outsource work to the lesser experienced staff. Understanding semantics may also boost lead generation by being inclusive of valuable information which may be relevant but not tagged with the phrases used in users search. Can Lucy Hall …

Do you think spelling and grammar matter? Notice the COLOR=#ffffff piece; A modern short url is focused on link branding. Financial Lincolnshire Direct have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimiteddollars for marketing programs. Incorporate conversational queries into your keyword mix …

However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. Add internal links to the taxonomies the post belongs to Exercise is one of the most important things that people with knee arthritis can do, whatever your …

Here's what we mean: Consider your list of target keywords and the intent behind each of them. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' effort. They don't have to look for the form or navigate their way to …

A keyword tool can help you find that search data. Writing a good description can compel a person to click on that result. I'm not a big fan of manufactured goods. I prefer simple things like a super new rocking horse . Mobile PNS were comparatively rarely accessed, and mobile URLs …

The most important targeting decision is to figure out who the target actually is. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. If you're looking for Freelance SEO , you've come to the right place. If Sitefire ranking volatility is new …

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. You can use PageSpeed Insights and GT Metrix to monitor these issues. A short url is simultaneously very simple and very complex. Even URL shortener can cost a pretty penny, depending on the level of …

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

Moreover, it goes beyond improving the site speed on your site. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. However you access the internet now, you may want to think about leased line prices in the future. Its InfoHost to see why …

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. It is now a …

Update the robots.txt directives with new https protocols. A site map makes crawling your pages lightning fast. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. Have you seen these wonderful rocking horses …

Market segmentation identifies sets of business or consumer groups with distinct characteristics. It's always better to embed YouTube videos on your pages instead of using your own domain to host videos. If your website is low in quality and as such suffers in search engine results pages, you might be …

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Search Engine Optimization (SEO) is the art …

In addition to these benefits, shared hosting comes with several drawbacks. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that's being featured. it has become one of the best ways for …

You never know, you might discover something that you can use in your future digital marketing and social media efforts. Regardless of the content's publication date, they will direct people to your blog, increasing your web traffic. In PPC, if the conversion rate is too low, the gained value may …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Google …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow …

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the …

If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. When creating new content ask yourself: what the goal of …

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. What other tips for evergreen content have been helpful for you? Over the past few …

Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Now, this is an important issue to be …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. This simple method usually gets my list down to about thirty keywords or so. Blogs can bite! To include local SEO is now essential.

Learn how to start with content

How these sites link to mine is defined as my site's link profile - a significant factor in Google's off-page ranking algorithm. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful …

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget. Choose the right keywords - limit yourself to around 5 to start with - and …

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. It's important to have your keywords in titles, URLs, subheadings and body text. Ensure that you do not …