As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Ranking for terms with high search volumes can be …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Google bot explores the website by tracking links from …

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. If your primary audience is in Australia and you are hosting your site in …

However, an effective call to action doesn't necessarily entail asking for an immediate purchase decision. Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. Schema.org is a code protocol developed jointly by the world's top search engines. It's created to …

leading to more views, higher conversion rates and finally increased profit. Quick acceptance of failure is what keeps a web marketing program profitable. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your …

Successful brands possess two characteristics: the top of mind and the consumer's top choice. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without …

Advertisers can track the length of ad exposure in an online game. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and …