As these channels grow increasingly crowded, you'll need to put more effort into thoroughly understanding your buyers, hyper-personalized communications, and more targeted marketing campaigns. Hreflang is a simple HTML attribute, but it can be difficult to get to grips with. I asked where I could find SEO Consultant but no-one …

When a consumer, such as a 20- to 25-year-old female, accesses a website featuring paid search auction technology, in a microsecond the software searches the auction exchange for advertisers that match the profile of the individual who logged onto the page, or that individual's browsing history. Crafting quality titles for …

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. You can republish articles on your blog to prevent it from being buried deep in your archives. To truly stay on top of everything, you will …

For ccTLD details, consult with the Internet Assigned Numbers Authority, or IANA. One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website …

A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score A newer email tactic involves weather targeting. Really, it's nothing short of amazing …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. With such a large community, WordPress has many many SEO based plugins that can now be …

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. If you try to gain links …

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Ranking for terms with high search volumes can be …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Google bot explores the website by tracking links from …

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. If your primary audience is in Australia and you are hosting your site in …

However, an effective call to action doesn't necessarily entail asking for an immediate purchase decision. Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. Schema.org is a code protocol developed jointly by the world's top search engines. It's created to …

leading to more views, higher conversion rates and finally increased profit. Quick acceptance of failure is what keeps a web marketing program profitable. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your …

Successful brands possess two characteristics: the top of mind and the consumer's top choice. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without …

Advertisers can track the length of ad exposure in an online game. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and …