When consumers believethat various brands provide the same set of attributes, brand parity results. Unfortunately for you that means no matter how hard you strive for perfection in your material and your approach, you won't be able to touch the authorities of those long-established juggernauts (at least not for a …

Adopting an early strategy and identifying roles and responsibilities can make a big difference. The term black hat originates from before search was a thing, with old cowboy western movies. A modern url shortener is focused on link branding. Make OSOO mistake, the customer frame of mind and intention behind …

Links aren't the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords …

By rolling out a change that only affects a small number of queries, Google is giving webmasters time to make the upgrade at their own pace. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined …

While you can gain a number of visitors to your website from links on other websites, you should see search engines referring most of the traffic your website receives. Like with links, local citations aren't necessarily a game of quantity, but having more citations in more diverse places can help …

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. You won't find two identical opinions on what counts as 'good' design. The keys are great product, sound service, niche focus, great content …

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the …

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. All changes and additions should be deliberate and meaningful. Keywords were consequently …

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

Meta tags are important because different search engines weigh the information in these tags differently. Websites must function on all platforms from desktop computers to tablets to mobile phones. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. I couldn't begin …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Don't overlook websites that don't have a "write for us" page …

All that technical stuff. Planning keyword targets and goals together is of the utmost importance for all outbound communications. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we …

Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. The lack …

Employees should not be writing reviews, ever. These algorithms ignore whitespace. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to …

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. When writing …

Media service companies negotiate and purchase media packages (called media buys) for companies. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Although web spiders do their best to obtain as many documents as possible …

The right image sends a clear message about the unique nature of an organization and its products. Technically speaking, it is possible to design sites on either platform with the same functionality. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot …

A keyword like 'coffee', for example, wouldn't tell you very much. For the longest time, Google stated that it would view listings on web directories as a good thing. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin …

Three search algorithms are there - On-site, Off-site, and Whole-site algorithms. If it does not already exist, thin content is easy enough to prevent. A few days after the migration, you can safely increase the TTL of the site's DNS records. The higher a brand rates on attributes that are important …

Effective communication forms the basis for a solid and successful marketing program. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Deciding who will design your site is a strategic marketing decision. Maslow's Triangle is another way …

When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of …

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Unlike TV advertising and other large-scale marketing campaigns, companies …