Bucket brigades based on canonical URLs

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

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What are the advantages of anchor text on today's web?

Meta tags are important because different search engines weigh the information in these tags differently. Websites must function on all platforms from desktop computers to tablets to mobile phones. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. I couldn't begin …

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One important aspect is nofollow links

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Don't overlook websites that don't have a "write for us" page …

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Quality over quantity when it comes to quality

Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. The lack …

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Things your competitors know about backlinks

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. When writing …

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The best advice I've listened to about onsite SEO

Media service companies negotiate and purchase media packages (called media buys) for companies. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Although web spiders do their best to obtain as many documents as possible …

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A focus on link bait to benefit search engine placement

The right image sends a clear message about the unique nature of an organization and its products. Technically speaking, it is possible to design sites on either platform with the same functionality. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot …

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Online marketing changes quickly when it comes to rankings

Three search algorithms are there - On-site, Off-site, and Whole-site algorithms. If it does not already exist, thin content is easy enough to prevent. A few days after the migration, you can safely increase the TTL of the site's DNS records. The higher a brand rates on attributes that are important …

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Reasons that people rely on analysis

Effective communication forms the basis for a solid and successful marketing program. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Deciding who will design your site is a strategic marketing decision. Maslow's Triangle is another way …

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Start simple, but don't forget ROI

When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of …

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Things about keywords you have to experience yourself

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Unlike TV advertising and other large-scale marketing campaigns, companies …

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