You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. With such a large community, WordPress has many many SEO based plugins that can now be …

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. All changes and additions should be deliberate and meaningful. Keywords were consequently …

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Content curation is a very good content marketing tactic. There are also tools to …

Market segmentation identifies sets of business or consumer groups with distinct characteristics. It's always better to embed YouTube videos on your pages instead of using your own domain to host videos. If your website is low in quality and as such suffers in search engine results pages, you might be …

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Search Engine Optimization (SEO) is the art …

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. If you try to gain links …

Many local businesses want to improve their results in Google, but aren't sure where to start. While producing incredible content may get you some links, the truth is, you are going to have to do some link building. This means reaching out to other website owners in the space to …

In addition to these benefits, shared hosting comes with several drawbacks. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that's being featured. it has become one of the best ways for …

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

You never know, you might discover something that you can use in your future digital marketing and social media efforts. Regardless of the content's publication date, they will direct people to your blog, increasing your web traffic. In PPC, if the conversion rate is too low, the gained value may …

Meta tags are important because different search engines weigh the information in these tags differently. Websites must function on all platforms from desktop computers to tablets to mobile phones. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. I couldn't begin …

In this connection, it should be important to remember what all a search engine can crawl: Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. Authority sites are websites that are known by the industry to offer 'quality' content - such …

Merely creating a Facebook page or posting videos to YouTube does not suffice. The destination address remains hidden in the text flow. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Are there …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Google …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow …

This can be difficult because you always have to stay on top of changes being made within the industry. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search …

Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Don't overlook websites that don't have a "write for us" page …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

All that technical stuff. Planning keyword targets and goals together is of the utmost importance for all outbound communications. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we …

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the …

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major …

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Ranking for terms with high search volumes can be …

If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. When creating new content ask yourself: what the goal of …

Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Google bot explores the website by tracking links from …

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. If your primary audience is in Australia and you are hosting your site in …

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. What other tips for evergreen content have been helpful for you? Over the past few …

Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. The lack …

Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Now, this is an important issue to be …

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

Some types of content have a built-in expectation of frequency that you should adhere to. Plenty of information, and in the end, you only go through the most relevant. However, you don't have to do it all at the same time - pick your top level pages, your most viewed pages …

When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. This simple method usually gets my list down to about thirty keywords or so. Blogs can bite! To include local SEO is now essential.

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However, an effective call to action doesn't necessarily entail asking for an immediate purchase decision. Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. Schema.org is a code protocol developed jointly by the world's top search engines. It's created to …

Employees should not be writing reviews, ever. These algorithms ignore whitespace. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to …

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but …

When you enter a description for your web page it will show up under the website title in the Google search engine results listing. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Tens of thousands of …

In case the website is not in the search engine's index, then users won't be able to find it using the search engine. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. Very similar content can be …

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. When writing …