Make sure you know exactly what you're doing with content

Customers must understand the essence of a business along with the benefits of its goods and services. So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and …

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Actionable tips on meta tags and Pinterest

While you can gain a number of visitors to your website from links on other websites, you should see search engines referring most of the traffic your website receives. Like with links, local citations aren't necessarily a game of quantity, but having more citations in more diverse places can help …

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More focus is put on analysis

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. You won't find two identical opinions on what counts as 'good' design. The keys are great product, sound service, niche focus, great content …

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How to really understand bread crumbs

For ccTLD details, consult with the Internet Assigned Numbers Authority, or IANA. One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website …

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Digital experiments: Channel testing and javascript

What is the challenge in creating an engaging website? For one, humans have short attention spans. We easily get dstracted nd tend to ignore the information around us (which, let's be honest, s a necessary defense mechanism in our digital age). It's much more about the quality of prospects you …

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Provide an analysis section to help with splogs

It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Take a look at which sites …

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Beginner's guide to text links

For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular) you are. These keywords are designed to users in a specific geographical area. Anyone who can go to google and type in keyword research will find very many tools that mixed …

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Can a techie truly understand long tail search

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. URL rewriting can be implemented either with ISAPI filters at the IIS Web server level, or …

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Learning about widgets

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Design + trust rank = Greatness

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. All changes and additions should be deliberate and meaningful. Keywords were consequently …

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What you should have asked your teachers about content

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Content curation is a very good content marketing tactic. There are also tools to …

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Unheard ways to achieve success with inbound links

Market segmentation identifies sets of business or consumer groups with distinct characteristics. It's always better to embed YouTube videos on your pages instead of using your own domain to host videos. If your website is low in quality and as such suffers in search engine results pages, you might be …

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Short Story: The truth about URLs

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Search Engine Optimization (SEO) is the art …

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Thinking about CTR makes everything OK

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. If you try to gain links …

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Using traffic estimation tools in conjunction with text links

In addition to these benefits, shared hosting comes with several drawbacks. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that's being featured. it has become one of the best ways for …

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Bucket brigades based on canonical URLs

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

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What are the advantages of anchor text on today's web?

Meta tags are important because different search engines weigh the information in these tags differently. Websites must function on all platforms from desktop computers to tablets to mobile phones. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. I couldn't begin …

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Tactics around duplication

In this connection, it should be important to remember what all a search engine can crawl: Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. Authority sites are websites that are known by the industry to offer 'quality' content - such …

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How do you feel about SEO campaigns now?

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Google …

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A few words on keyword stuffing

From Google's point of view, it is not advisable to place the actual content of the page below the fold. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow …

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What can Instagram teach you about text links

This can be difficult because you always have to stay on top of changes being made within the industry. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search …

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Take a customer focused approach to html

Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby …

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One important aspect is nofollow links

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Don't overlook websites that don't have a "write for us" page …

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Small but important things to observe about onsite SEO

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Things your competitors know about html

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the …

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Tell search engines what to index and what not to

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major …

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Actionable tips on SEO campaigns and Twitter

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Ranking for terms with high search volumes can be …

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